The Books of
Rande Vick
Engineering Memorability
Science-driven strategy for founders who refuse to be forgotten.
In an over-communicated world, the most valuable real estate on earth is a few millimeters of neurons in your customer’s brain. Most brands fail because they fight against human biology; VICK brands succeed because they work with it.
The Foundational Texts
Deep dives into the neuroscience of brand authority.
Neurobranding
The Brain-Based Method to Make Your Brand Unforgettable Why do some brands stick while others slip away? Neurobranding is the definitive manual on how the brain processes identity, trust, and recognition. Rande Vick pulls back the curtain on the cognitive shortcuts that turn a business into a landmark.
Radical Value
Building Brands to be Uncannily Memorable In a sea of "sameness," being "better" isn't enough, you have to offer real, true and radical value. This book explores how to build a brand that feels uncannily familiar yet entirely unique, leveraging behavioral economics to command attention and higher margins.
Coming Soon
The Implementation Series
Practical tools for the legacy-minded founder.
Neurobranding: The Companion Guide
A Brand Strategy Workbook Theory is nothing without execution. This guide takes the complex science of the Neurobrand Method and turns it into a step-by-step strategic framework. Perfect for the founder who wants to build their own brand architecture with clinical precision.
Brand Memory: Field Notes
A Practical Journal for Observation and Insight Great brands are built on observation. Field Notes is a tactical resource for founders to document, analyze, and apply "memory triggers" in their day-to-day operations. It’s your workspace for turning inspiration into brand equity.
"Is your brand actually being remembered?"
Reading the books is the theory. Seeing the data is the strategy.
Most founders hope they are being remembered. The SMB Neurobrand Audit gives you proof. For $197, Rande personally applies the Neurobrand filter to your current assets to identify exactly where your message is slipping through the cracks—and how to hardwire it back in.
